Analyzing Visual Rhetoric


I would like you to write 1400 words about my visual rhetoric analysis. My visual rhetoric is about Depression Treatment.

This essay is from two parts. I already did the first part which is the early draft. I uploaded the file so that you can be able to see everything you need to complete the second part.

For the second part, you need to do all the following.

Terms You Should Know

  • Stakeholder: an organization or individual with a vested interest or concern; often financial, but can be influenced by various factors
  • Visual Rhetoric: argumentative strategies conveyed through images or design; includes aesthetics, color, media, typography, and space
  • Rhetorical Appeals: strategies used in the art of persuasion
    • Ethos: appeal to credibility or morality
    • Pathos: appeal to the emotions
    • Logos: appeal to logic and reason
    • Kairos: appeal to timeliness
  • Rhetorical Fallacies: logical errors or inconsistencies in an argument

Project Description

Project 2 asks you to write 1400 words identifying a stakeholders’ argument that has been projected through their visual images. You will think critically about the visual and rhetorical strategies this particular group implements in their campaigns. You will choose two specific images created by the organization about a global or cultural issue (i.e. advertisements, PSAs, or static images used on a website, flyer, billboard, etc.), and analyze how these visual arguments reflect the organization’s goals. Project 2 is a Global Citizens Assignment.

Project Assignment

You will write an essay of 1200-1400 words based on the following requirements:

  1. select a single stakeholder (commercial or non-profit organization) and present its goals, mission, or message regarding your chosen topic or issue
  2. include a thesis that presents the relationship between the two images and the stakeholder’s main argument, including how the two images represent the interests of the stakeholder and its goals, message, or mission
  3. provide background on the stakeholder (context)
  4. analyze the rhetorical strategies used in both images, taking into consideration audience, message, purpose, rhetorical appeals ( Ethos, Pathos, Logos, Kairos) , and/ rhetorical fallacies, and pointing to specific details from the image to support your claim
  5. use at least three sources; one must be a source from the stakeholder, and the others may come from secondary sources about the stakeholder or about the images discussed

So, for the second part, you need to do all the 5 points. Be attention for the fourth point. It is the main point of this essay. You need to write about the ethos, pathos, logos, kairos in the essay.

Let me know if you need any further information.

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