BUSN412 DeVry Week 6 AIG Porter’s Five Forces Case Analysis

Week 6

Outline and Grading Guide (150 points)

Choose a case from the textbook for this assignment from the following list.

Case 03 – AIG

Case 10 – Ann Taylor

Case 20 – eBay

Case 22 – World Wrestling Entertainment

Case 26 – Procter & Gamble

Case 29 – Heineken

Case 30 – Fresh Direct

Case 31 – Johnson & Johnson

Case 36 – Pixar


State the company name, website address, and industry.


Briefly describe the company in the case analysis. What is their primary business, who were

the officers or key players described in the case study? If the case study company is

currently in business, list the company’s current CEO, total sales, and profit or loss for the

last year where data is available. Identify key events or phases in the company’s history.

Describe the performance of this company in the industry. Visit the company’s website and


http://finance.yahoo.com and/or some other financial search engine to find this data.

(15 points)


: Make sure to use APA citations throughout the paper. The textbook should be

cited if it is the source of information. If you are not familiar with APA citation, check

out the tutorial

APA Guidelines for Citing Sources

at the end of the course

Syllabus. There are videos to help you with the APA format and business research in

the Week 1 Lecture.


Analyze the competitive environment by listing the threat of new entrants, the bargaining

power of buyers, the bargaining power of suppliers, the threat of substitute products and

services, and the intensity of rivalry among competitors in the industry (Chapter 2).

Summarize your key points in a figure. (25 points)


How does this company create and sustain a competitive advantage? What strategy from

the readings was undertaken by this company? Were they successful? Can all companies

use this strategy? How is the strategy affected by the life cycle in the industry? Remember

to reference Porter’s generic strategies identified in the textbook (Chapter 5 page 148),

THIS IS CRITICAL. (40 points)


Specific STRATEGY(S)

Choose two specific strategies from this list.

Related Diversification (pages 187–190)

Achieving Competitive Advantage (pages 229–238)

Entry Mode (pages 238–241)

Entrepreneurial Strategy (pages 260–265)

Creating Ambidextrous Organization Designs (pages 339–340)

Leadership (pages 350–367)

Apply them in detail to the organization. Be sure to think strategically and show the results

clearly. Use the strategy as a sub-header for each section so it is clear what is being

applied. (40 points)


If you were in a position to advise this company, what strategy would you recommend to

sustain competitive advantage and achieve future growth? Be specific and list the steps the

company should take for successful implementation of your course of action. (15 points)


What do you think of this case study? Describe what you believe are the lessons learned

from this case. (10 points)


When you have completed the paper using the above sections, insert a page break and

have a separate reference page. The references should be listed in accordance with the APA

guidelines as shown in the tutorial. (5 points)


Use a title page.

Font: Use Times New Roman, 12 point.

Place your name in the upper left hand corner of the page.

Each section of your paper should be headed by the bolded, capitalized item

described above.

Indent paragraphs.

Insert page numbers bottom right.


Paper length should be four to six double-spaced pages not including title

page, references, or illustrations and tables.

Use APA citations throughout the paper. If you are not familiar with APA

citation, refer to tutorial, which is contained in the last section of our course


Include a separate Reference page at the end of the paper.

Please prepare reference page as follows.


Dess, G., Lumpkin, G., & Eisner, A. (2016).

Strategic Management

(8e). Boston: McGraw-

Hill Irwin.

< a href ="/order">