Create a 2500- to 3000-word report

Use the same company from your Week 2 individual assignment. Your company has decided to launch a new product of your choosing. Create a 2500- to 3000-word report that includes the following: A detailed description of the target market for your new product. A detailed description of your new product, including the specific features and benefits that will appeal to your target market. Develop one question for each of the following target market segmentation criteria that will be particularly important as you develop the marketing strategy for this new product: demographic, geographic, psychographic, behavioral. Describe the best methods for conducting marketing research to answer these questions. Be sure to include why you chose these particular methods. Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. Format your assignment consistent with APA guidelines.

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