Develop a Marketing Plan/Strategy

Week 8 – Signature Assignment: Develop a Marketing Plan/Strategy (Uploaded previous course assignments for help).


In this assignment, utilize the information from the previous weeks in the course. Develop a marketing strategy and plan based on the opportunity you identified earlier. As you develop the plan, keep in mind that in addition to innovation in ideas, processes and products innovation are needed in communication with the market. You should review the trends that are now referred as Web 4.0.

To complete this assignment review the outline of a marketing plan found @ The outline explains what is included in each of the sections of a marketing plan.

Support your paper with a minimum of four (4) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 10-12 pages not including title page and references

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Upload your document and click the Submit to Dropbox button.

Signature Assignment Rubric

The following is the criteria that will be used to grade your signature assignment.


Content (15 points)



Develop a marketing strategy and plan using appropriate template including summary and conclusion.



Included all required analysis (e.g. situation, customer, competitor, SWOT)



Included market segmentation and marketing strategies.


Organization (5 points)


Paper is 10-12 pages (organized and presented in a clear manner) with correct spelling, grammar, and sentence structure. Included a minimum of four scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing.




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