External Environment and Industry Analysis
2. External Environment and Industry Analysis
General environmental components that impact the industry and the firm: economic, political, cultural, technological, or legal forces, including global/international economy. Industry analyses: competitive structure, current and future competitors, customers and key stakeholders.
Key analytical tools you can choose from
1) Porter’s Five Forces Model;
2) Stakeholder Analysis;
3) SWOT Analysis (primarily the OT portion);
4) Strategic Group Mapping;
5) Industry Key Success Factors
about four pages please
