External Environment and Industry Analysis

2. External Environment and Industry Analysis

General environmental components that impact the industry and the firm: economic, political, cultural, technological, or legal forces, including global/international economy. Industry analyses: competitive structure, current and future competitors, customers and key stakeholders.

Key analytical tools you can choose from

1) Porter’s Five Forces Model;

2) Stakeholder Analysis;

3) SWOT Analysis (primarily the OT portion);

4) Strategic Group Mapping;

5) Industry Key Success Factors

about four pages please

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