Literature Review Advertisement Influence On Customer Behaviors

WA#2: Literature Review

到期:2019年2月27日 00:05

WA#2: Literature Review

Draft Due: Monday Feb 25

Final Due: Wednesday Feb 27

Write a 5-6 page literature review about a critical issue in your major.

Preparation Guidelines:

5-6 page literature review + 1 page rhetorical analysis. Total: minimum 6 pages minimum.

12 pt Times New Roman or Times. Double space. Number pages.

Your essay must have a title (not WA#2)

The literature review should be a document that would help a curious and intelligent audience gain further insight into the rhetorical situation around the issue you’ve chosen and the texts you’ve selected.

Your literature review should include an interesting and informative introduction about the rhetorical situation surrounding the issue, followed by summary, evaluation, and analysis of your sources.

Each source should be chosen for a specific reason; they may complement or counter the initial texts you chose, provide background information, more current information, or alternate views. They should all help a reader have deeper understanding of the issue, and what is at stake. (Remember the BEAM model.)

You should have a total of eight (7) documents for your finished document, four (4) of which must come from peer reviewed journals.

Your literature review will also require a 1-page rhetorical analysis that explains why your critical issue is worth researching, how it relates to your area of study, and how your research has affected your current position. You should describe how your work portrays the rhetorical situation, and is not merely a reflection of your own biases; in other words, your audience should still be able to form their own position based on your research. But your literature review should offer a perspective on the current research.

A literature review usually has three sections although they will not be identified as such in the paper.

1) Introduction: Introduce your topic and briefly explain why this is a significant or important area for study. Define terms if necessary.

2) Summary of articles: In a paragraph or two for each study, briefly explain the purpose, how it was conducted (how information was gathered), and the major findings. When referring to an article, use the last name of author or authors and date of publication in the text. Example: Calvin and Brommel (1996) believe family communication . . .


Communication serves two primary functions in families–cohesion and adaptability (Galvin and Brommel, 1996).

3) Conclusion: Briefly summarize the major findings of the studies chosen. Comments about what questions need to still be answered may be included.

4) References: List the studies used on a separate page according to APA style format.

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