Marketing Management Group Project (MMGP) – Positioning/Competition/Branding Instructions
Positioning (See Chapter 10)
- Create an appropriate positioning statement for your product/service and explain the statement.
- Describe how your product/service is positioned in the marketplace. Provide examples and a detailed explanation.
Competition (See Chapter 12)
- Describe which firm is the market leader in your industry. Explain what its strengths and weaknesses are.
Product Branding (See Chapters 10 and 13)
- Describe which brand elements would be most useful for differentiating your product/service’s brand from the competition.
- Explain what the brand promise for your product/service is. If there is a similar brand promise that another product/service uses, discuss the attributes and benefits of your product/service. Explain how they relate to your target market.
- Discuss how your firm can use packaging and labeling to support its brand image.