Discussion response needed, needs to be a dialogue:
Google’s updated privacy policies are essentially allowing them to capture user data from a variety of their corporate assets online and mine that data for both user convenience and organizational profit. Almost all major organizations use this method to capture data to improve a user’s online experience. Microsoft, Apple, Amazon, Google, etc… have been utilizing Data Mining methods for years, with the majority of users completely unaware of what was happening. Where these methods become dangerous in my opinion is when corporations contract third party vendors to write data capture code “Cookies” and provide Data Warehousing services. Typically, major companies go through great lengths to ensure the Confidentiality, Integrity, and Availability, of private consumer information due to the scale of liability and exorbitant cost to them in the case of a breach. But some companies must reach out to third party companies for data storage since they do not have the infrastructure or staff to man and store terabytes of information locally. In the case of Google just as with Microsoft and Apple, I feel that a user should have some sense of safety when utilizing their cloud services. But just as with data warehousing, there are many security risks associated with Cloud services. Most common are cloud companies overseas, if private data is compromised by a company located in China, Japan, or India, for example their privacy laws differ from those in the U.S. and it is extremely costly and time consuming to prosecute foreign companies.
In closing, I feel that googles privacy policies do not violate any acceptable ethical practices for data mining online. In the end users must first be educated on risks associated with online browsing and shopping. Also, users must completely read user agreements prior to accepting them.
Privacy Rights Clearinghouse. (1995). Online Privacy: Using the Internet Safely. Retrieved from.https://www.privacyrights.org/printpdf/67530
Google (2012). Blog: Updating our privacy policies and terms of service. Retrieved from. https://googleblog.blogspot.com/2012/01/updating-o…