segment or strategic groups analysis about shipping
Be sure to analyze and evaluate; don’t just report without adding value. Use data.
Provide a thorough description of the industry you have been assigned. What is the revenue size and other relevant statistical information for your industry (growth rates, typical margins)? What macroenvironmental factors affect your industry? Who are the major competitors and what shares do they control? How concentrated is the industry? What other industries affect your industry? What are the major segments within the industry, and what is their size? What are the key success factors that a player in this industry should possess? When you describe the relevant factors, be sure to include recent trend information. For example, if your industry is sensitive to commodity prices, be sure to note what has been happening over the past 12 months with commodity prices and what this means for your industry.
at least 2.5 pages