short answers

After careful reading of the case, “Can we trust big data?”, please write answers to the following questions:

  • What business benefits did the companies and services described in this case achieve by analyzing and using big data?
  • Identify at least two decisions at the organizations described in the case that were improved by using big data and explain why.
  • Identify at least two decisions at the organizations described in this case that were not improved by using big data and explain why.
  • List and describe the limitations to using big data.
  • Should all organizations try to analyze big data? Why or why not? What people, organization, and technology issues should be addressed before a company decides to work with big data?

Specifications:

  • Be concrete and use specific examples
  • Use 3-5 sentences to answer each questions

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