Small Business Customer Relationship Management

MKG425- CT 2

Option #1: Social Media

In a well written paper, address the following:

  • Explain the importance of social media for small businesses.
  • Provide at least two examples of how small businesses can use social media to communicate with their customers.
  • Explain the difference (if any) between communicating with and promoting to customers.

Your paper must meet the following requirements:

  • Be 3-4 pages in length, in addition to the cover and reference pages.
  • Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed).
  • Format your entire paper according to APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.

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