In the United Kingdom, there are about 37 branches of Apple company. Since the study took interview technique and it was impossible to interview all members from all 37 branches, the researcher settled on one. Furthermore, it could take 4-5 months suppose all the branches were to be accessed and research conducted. The search was conducted in one branch, Apple Stratford (Westfield) UK Branch.
The branch was randomly sampled form the 37 Apple branches in the UK. The interviewees were further randomly chosen from the branch from different branches. The Apple company has 265 staffs and 165 work in part time and the rust full time. The time constraints allowed the researcher to sample only 20 employees form the selected branch. The research tended to determine the level of employee satisfaction in this branch.
The method of selection employees is not described in this research. It is assumed that they were randomly chosen from each department in the selected branch. The article reveals that some employees were selected form cashiers and others from the ones serving customers.
The research used qualitative strategy as structured interview was used. Each participant of the research was interviewed at the work place. The data was collected from the sample employees and then later analyzed to reveal the interconnection of the variables.
The researched identified that there are factors that determine customer satisfaction in the branch chosen. Among the factors that boosted employee satisfaction included balance wages, wages based on the amount of work, good salary, flexible working hours, incentives, respect and recognition, and cooperative managers. The study further revealed that in cases where employees are dissatisfied, they tend to absent themselves and have poor cooperation. This also deters them from working to their full capacities. It goes without say that among the drivers of successful and satisfied employee is motivation.
The approach used in this research ensured collection of primary and secondary data. This ensured both qualitative and quantitative data was collected. Nachamias et al (1196) in explaining the importance of quantitative data said that it is important since it follows the numeric assessment and also analysis statistical tools. The interview was essential since it allowed for collection of maximum qualitative data for quality and characteristics. Through the interview, the employees could express themselves freely and exhaustively with maximum freedom.
The interview comprised of both qualitative and quantitative data. Qualitative approach was the unstructured approach while the quantitative approach was the well-structured approach. Quantitative approach enabled description of numerical data on the employee information and afterwards representation via analysis of the statistical data. The other importance of interview is that it enabled maximum response to be achieved within the shortest time.
The article may have been improved suppose the study population would have been increased. The article currently presents the study of one branch alone. This study and findings therefore might not be considered a better representation of the entire Apple company. Few other employees form other branches could have been chosen. Additionally, the data on the amount of time employee has worked in the company would have been collected. The incentives and the motivation methods in connection to such employee performances would have been a rich data in this article, which were not collected.