Project 2 asks you to write 1200-1400 words identifying a stakeholders’ argument that has been projected through their visual images. You will think critically about the visual and rhetorical strategies this particular group implements in their campaigns. You will choose two specific images created by the organization about a global or cultural issue (i.e. advertisements, PSAs, or static images used on a website, flyer, billboard, etc.), and analyze how these visual arguments reflect the organization’s goals. Project 2 is a Global Citizens Assignment.
You will write an essay of 1200-1400 words based on the following requirements:
- select a single stakeholder (commercial or non-profit organization) and present its goals, mission, or message regarding your chosen topic or issue
- include a thesis that presents the relationship between the two images and the stakeholder’s main argument, including how the two images represent the interests of the stakeholder and its goals, message, or mission
- provide background on the stakeholder (context)
- analyze the rhetorical strategies used in both images, taking into consideration audience, message, purpose, rhetorical appeals, and/or rhetorical fallacies, and pointing to specific details from the image to support your claim
- use at least three sources; one must be a source from the stakeholder, and the others may come from secondary sources about the stakeholder or about the images discussed